Behavior change cannot simply be accomplished through a one-way flow of “key messages”. In order for individuals to make informed decisions to protect the safety and security of themselves, their families and/or their communities, they must be well informed. IOM’s two-way communications tools seek to assist project beneficiaries in making informed decisions and map beneficiaries reached through these innovative communications tools while measuring message comprehension. Programs and publications are constantly reviewed and revised based on baseline studies and continuous assessment of the efficacy of messaging.
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